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Jeep's target market extends to everyone

Jeep established the off-road performance. But now she seeks to invite the bigger market to cover young fans. It is determined to understand the needs of both young people and the elderly using the brand new Wrangler charisma.

However, some Jeep purists express their views when expanding the car market's target market. They think the brand was too soft as expected. "Everyone is worried that the Jeep will lose its name," said Cefali, vice president of the Great Lakes Wheelchairs and a Jeep consumer. "I do not want to see that the Jeep is in the foreground of off-roading."

Jeep Wrangler, the successor to World War II Jeep, is a mini-sport vehicle debut in 1987. The next amendment was made in 2007 and the last one is the model year. The brand new Jeep Wrangler has several advantages, including motorized windows and door locks. Through the 65-year history of the car manufacturer, this is the first time that it offers these qualities.

"It looks like they're doing things that are not really off-road," Cefali added. Such a feeling is the reason why it was important to talk to Jeep purists when the new Wrangler was simply a sketch, said Jeff Bell, vice president of Jeep, Chrysler Group, DaimlerChrysler AG. He added that with the competition of new brands such as Hummer and narrow medium SUVs such as Nissan Xterra, a modern Wrangler had to be built. But appearance and features do not violate the four-wheeled loyalists.

The Jeep Wrangler is now foldable with a windshield and removable and convertible covers. The new Wrangler exterior is designed for heritage, said Trevor Creed, vice president of Chrysler Design. Kerry Ann Griffith, the Wrangler fanatic, is delighted that motorized features will not prevent hardcore Jeep fans from cutting doors to summer businesses. "I do not care what they do with the Jeep brand as long as the Wrangler is considered traditional," said Griffith, who rides at least once a month.

"As people see the new Wrangler, this thing looks and what to do," said Tom LaSorda, Chief Executive Officer of Chrysler.

Jeep sales rose 11.5 percent in 2005, and the car manufacturer is keen to further reduce sales by the new Compass, Liberty Diesel and the seven-passenger commander. "It's a big thumb to grow Jeep," Bell said.

Jeep Compass is a demonstration of crossover sports vehicles for the 2006 model year at the 2006 North American international car show. The vehicle uses a 172 horsepower 2.4 liter GEMA I4 petrol engine for the Australian and European markets. Now that the car is changing to serve a broader market, there is a lot of promise and surprise. The carmaker said the aircraft was designed to provide much more, enjoy freedom, freedom, ability, exceptional fuel economy and internal flexibility without compromising affordability. Although the car manufacturer has made significant modifications, the tested components such as EBC braking rotors are retained in the model.

The carmaker expects the 2007 Jeep Compass urban mood to attract new buyers in the compact SUV to double to 568,000 in 2010 and to 814,000 in 2016 by 2017 to 297 in 2004 thousands of pieces. Jeep Compass is designed to attract single women and newly married professionals in the 20s and 40s. The carmaker also targets an outstanding demographic target with a $ 60,000 average wage.

The brand new Jeep Compass features a Jeep 7-row grid, round headlights and trapezoidal wheel holes and a new silhouette that features a steeply rusty windshield. Curtain airbags are standard and are equipped with the new 172-hp, 2.4-liter world-class engine produced by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co..

The Jeep Liberty Diesel is a compact sports car with 2 new PowerTech engines, 150 horsepower 2.4 l I4 and 210 hp 3.7 L V6, 2.8 liter VM Motori turbo diesel engine in the CRD model and four-wheel disc brakes.

The 2006 Jeep Commander, a 7-seater Mid-Range Utility Engine, three moon curtains, a rectangular side, a vertical windshield and a very distinctive style. It also offers a basic V6 engine, two optional V8 and a new Hemi. In Europe, DaimlerChrysler offers a diesel engine developed with BlueTec technology.

Rebecca Lindland, analyst at Global Insight Inc., says Jeep has to stay connected with the changing tastes of buyers, especially younger generations. "There are many younger consumers in the premium category," Lindland said. "They look for premium brands, so a brand such as Hummer is very attractive to them that the Jeep needs to do is very attractive in the market and try to extend the brand's appeal without losing the crops to the younger buyers inquire about Jeep. "

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